Assignment Content

1. 
   Review the
   Marketing Plan Template and the
   Case Study as a team.
   
   
   

2. 
   
   Write a minimum of 2 pages for the Introduction and Situation Overview portions for your Marketing Plan to address the situation in the case study.
   
   
3. 
   
   Cite at least 2 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
   
   

For the marketing plan just complete as stated below

Executive Summary

• Introduction

Situation Overview

• The big picture
• Company overview
• Market overview