marketing management discussion 3

Topic: Marketing in the Larger Organization Structure

Read the background concerning ASG, the sports product company you will be working with for several units.

After reading about the company:

  • Describe what you think the company’s values are.
  • Explain what values of yours would align with this company’s values, mission, and objectives if you were to be hired there?
  • Based on the company structure, identify what departments can you see that will be working regularly with the marketing department. Which departments might have to expand rapidly based on exponential success over the Internet?
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