cirque du soleil case paper

I have provided the book in pdf format and the rubric for how he wants his papers

  • Cirque du Soleil Case Paper: 7-10 pages double-spaced 12 point Times New Roman font, read the case and answer the questions; assume time period is 1980’s to present.
    • How would you assess the attractiveness of the circus industry in the mid 1980’s?
    • Would you encourage a newcomer to enter this marketplace?
    • Use the Porters Five Forces model, analyze the industry and create a summary table looking at big league and little league markets.
    • What were the factors the traditional circus companies competed on?
    • What do you like or dislike about the traditional circus?
    • Using Blue Ocean Strategy, and considering Cirque du Soleil today, what elements of the circus were kept? Which ones were downplayed and which ones were played up?
    • Which elements were totally eliminated? Which elements were newly created?
    • How did Cirque du Soleil grow the industry, increase revenues and increase profits?
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