sales final paper

The starting point for your case analysis is the Case Scenario, which contains basic information about the situation. The first thing you should do is to read this information and become familiar with it.

The questions below are designed for you to demonstrate an understanding of key practices as they pertain to a typical sales situation. For each of your responses to these questions, be sure to link specifics in the case to concepts from the text.

Your case analysis should be 7 pages, double-spaced You should aim to answer each question as thoroughly as possible. For information on how your work will be judged, see the “Assessment Guidelines for Case Analysis”, below. Use the criteria listed there as a guide when working on your case analysis.

The case analysis you submit should contain the following:

  • Title page with your name, date, course code mentor’s name, and title of your analysis.
  • Introduction to your case analysis.
  • The main body of your analysis (i.e. your answers to the questions below).

Conclusion, in which you describe any factors not presented in the Case Scenario that you believe, could influence the outcome of the meeting.


You are an experienced salesperson in the sales department of an apparel manufacturing company. Your manager has scheduled a meeting at your facilities in two weeks with an executive group from SmartLook, a clothing retailer. You have been assigned to meet with these important customers.

Information you have at this point includes the fact that SmartLook likes to “buy low”, but normally places large orders. However, your company prefers to “sell high.” Also, your company might not be able to deliver huge orders unless it invests in new facilities.

The team SmartLook is sending includes three people: the vice president of marketing, the purchasing manager, and a designer. They are interested in developing a collection for next season and determining a price with you. They also want to place a trial order at the price that would be the same as for a large (bulk) order. They will ask for delivery of the trial order to be made two weeks after you meet with them and agree on terms. Two problems with this request are: (a) the trial order is well below the minimum quantity your company is willing to accept and (b) your company normally needs one month to fill a new order.

In preparing for the upcoming meeting, answer the following questions:

How can you use adaptive selling to deal with the issues in this situation? (Chapter 10)

What will you need to do to create a value-added presentation to the SmartLook group? (Chapter 11)

How can other departments in your company help you build a long-term partnership with SmartLook? (Chapter 15)

What aspects of opportunity management can you, the salesperson, use in coping with these significant customers? (Chapter 16)

What principles of negotiation may play a key role in the meeting with the SmartLook executives? Explain how. (Chapter 13)

What common types of buyer concerns do the following possible statements indicate?

We are concerned that you will not be able to meet our quality requirements;

Your price is too high;

Either take this trial or we will look for another manufacturer.

Provide positive approaches you might use to resolve these concerns. (Chapter 13)

Book Used: Selling Today (14th): ISBN-13: 9780134478364

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