Respond to two or more of your colleagues in one of the following ways:
~ Expand on your colleagueâ€™s explanation of why an individual, department representative, or consultant needs to be involved in the buying center. Suggest other entities that might need to be involved in the buying center and explain why.
~ Suggest another reason a person or representative mentioned by a colleague needs to be involved in the buying center.
~ Offer your observations of another obstacle (or other obstacles) that might be encountered when trying to reach decision makers for a product or service.
~ Respond to a colleague who chose another scenario, and offer another strategy that might be useful in positioning a product or service.